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Telefónica: Multiplatform Social Network
Create the first multi-platform (mobile + PC + TV) social network launched by a telecom to provide a useful, ubiquitous communication tool experience for users. The platform, Keteke, is massively used from cell phones thanks to the iPhone site iphone.keteke.com, WAP portal, and Java client application, while also being accessed from the website keteke.com and from Imagenio TV set-top-boxes (Telefónica’s premium television service). This social network serves as an umbrella for other Telefónica products and services, which through platform and interface integration, add easier and more engaging communication experiences to users and customers. Keteke follows the “perpetual beta” philosophy with continuous new sets of functionalities and usability improvements.
2012
Entrepreneurship, User Interface Design, Web Development
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The Coca-Cola Movement: Youth Empowering Platform
The concept was “El Movimiento Coca-Cola“, an online space to meet with friends, connect with new people, play games collaboratively, and win prizes from the exclusive prize catalogue offered by top brands. EMCC concept meant movement because Coca-Cola moves by you providing what you want. Consumers could accumulate credits from under-the-cap inkjet printed codes known as PinCodes. Before this milestone, all promotional redemptions were tediously done physically by mailing them to a P.O.Box. PinCodes had different credit value for the different Coca-Cola packaging formats. Credits could also be obtained by playing exclusive online multiplayer games. PinCodes could be redeemed into your account through web and cell phone text messages. The communication strategy for more than 6 years with several 360º campaigns. The online loyalty platform was built from a tailor-made CRM tool that anticipated consumer habits to better learn and fulfill their needs. More than 1 million consumers registered just in the first year making EMCC one of the most renowned marketing projects in Spain. Expanding the learnings of this plan helped to generate Coca-Cola’s global interactive strategy. As a consequence, The Coca-Cola Company acknowledged EMCC innovative value with the Worldwide Marketing Excellence Award in 2005.
2012
Branding, User Interface Design, Web Development
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KPCC+ Positioning KPCC as a catalyst of positive change
KPCC+ is a systematic, multi-pronged growth strategy intended to increase listenership and maintain a longterm competitive advantage.
2012
Branding, Product Design, User Interface Design
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Starbucks: Redefining the Home Brewing Experience
The DOMUS home brewing system consists of a family of coffee machines targeting differing needs integrating a common pod and offer of accessories that can be managed with your mobile devices through an app turning the process into a social experience.
2012
Industrial Design, Product Design, User Interface Design
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ZLEEP - Time to Sleep Better
To increase the number of Americans that are getting a good night’s sleep, creating a new non-profit or for–profit enterprise to rollout in the 2012-2017 timeframe that will further the central mission of NSART foundation.
2012
Advertising, Branding, User Interface Design
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HELL-MET Protection for the Worst Conditions
An adaptive sport activity and foldable helmet design.
2012
Industrial Design, Product Design
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iSight Go Concept: iPhone Plug-In Subjective Camera
External attachable HD video camera for iPhone and iPod to be used in any kind of outdoor or indoor activity.
2012
Industrial Design, Product Design, User Interface Design
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EGGO - Light for Your Life
A toy to help overcome a child’s fear of darkness and loneliness through chromotherapy and different layers of tangible and digital interactivity.
2012
Product Design, Toy Design, User Interface Design
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Sketchbooks
Sketchbooks are where I record the dialogues I have with myself and the way to track and evolve ideas and thoughts. I consider my sketchbook as part of my body and take it with me wherever I go. I need to draw to further discover and understand. Here are some of my latest conversations with myself…
2012
Drawing, Industrial Design, Product Design
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Story Telling
Storytelling projects
2012
Cartooning, Film, Storyboarding
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Photography
Photography is one of my passions. These are some of my favorite photos organized in categories. Photography helps me to fulfill part of my curiosity by exploring the world through new points of view and to tell stories. I always take my camera (together with my sketchbook) wherever I go.
2012
Photography
